Publications
Publications
  • May 2023 (Revised January 2024)
  • Case
  • HBS Case Collection

Quigley-Simpson & Heppelwhite: The Ad Agency Model in the Age of AI

By: David C. Edelman and James Barnett
  • Format:Print
  • | Language:English
  • | Pages:11
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Abstract

In October 2022, Quigley-Simpson & Heppelwhite CEO Carl Fremont considers how the advertising agency will integrate artificial intelligence tools into the business.

Keywords

Marketing; Strategy; Advertising Industry; United States

Citation

Edelman, David C., and James Barnett. "Quigley-Simpson & Heppelwhite: The Ad Agency Model in the Age of AI." Harvard Business School Case 523-054, May 2023. (Revised January 2024.)

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