Publications
Publications
- May 2023
- HBS Case Collection
Quigley-Simpson & Heppelwhite: The Ad Agency Model in the Age of AI
By: David C. Edelman and James Barnett
Abstract
In October 2022, Quigley-Simpson & Heppelwhite CEO Carl Fremont considers how the advertising agency will integrate artificial intelligence tools into the business.
Keywords
Citation
Edelman, David C., and James Barnett. "Quigley-Simpson & Heppelwhite: The Ad Agency Model in the Age of AI." Harvard Business School Case 523-054, May 2023.