Publications
Publications
- 1979
- New Dimensions of Consumer Satisfaction and Complaining Behavior: Papers from the Third Annual Conference on Consumer Satisfaction, Dissatisfaction and Complaining Behavior
The Impact of Elderly Consumer Dissatisfaction and Buying Experience on Information Search: A Path-Analysis Approach
By: Rohit Deshpandé and G. Zaltman
Citation
Deshpandé, Rohit, and G. Zaltman. "The Impact of Elderly Consumer Dissatisfaction and Buying Experience on Information Search: A Path-Analysis Approach." In New Dimensions of Consumer Satisfaction and Complaining Behavior: Papers from the Third Annual Conference on Consumer Satisfaction, Dissatisfaction and Complaining Behavior, edited by R. Day and K. Hunt, 145–152. Department of Marketing, School of Business, Indiana University, 1979.