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  • Article
  • Developments in Marketing Science

Corporate Lobbying as Marketing Communication: Utilizing Multivariate Analysis for Segmentation Strategies

By: Rohit Deshpandé and Rajendra K. Srivastava
  • Format:Print
  • | Pages:5
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Citation

Deshpandé, Rohit, and Rajendra K. Srivastava. "Corporate Lobbying as Marketing Communication: Utilizing Multivariate Analysis for Segmentation Strategies." Special Issue on Proceedings of the Second Annual Conference of the Academy of Marketing Science edited by D. K. Hawes and R. Tamilia. Developments in Marketing Science 1 (1978): 128–132.

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Rohit Deshpande

Marketing
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