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  • May 2023
  • Case
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Twitter Blues: Does Paid Verification Check Out?

By: Scott Duke Kominers, Das Narayandas and Kerry Herman
  • Format:Print
  • | Language:English
  • | Pages:18
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Abstract

Elon Musk proposes to offer verification status on Twitter to paying subscribers. Chaos ensues.

Keywords

Marketing; Social Media; Technology Industry

Citation

Kominers, Scott Duke, Das Narayandas, and Kerry Herman. "Twitter Blues: Does Paid Verification Check Out?" Harvard Business School Case 523-106, May 2023.
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About The Authors

Scott Duke Kominers

Entrepreneurial Management
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Das Narayandas

Marketing
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More from the Authors

    • August 2023
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    Apple: Privacy vs. Safety (C)

    By: Henry McGee, Nien-hê Hsieh and Kerry Herman
    • July 13, 2023
    • Harvard Business Review Digital Articles

    Threads Foreshadows a Big—and Surprising—Shift in Social Media

    By: Scott Duke Kominers and Liang Wu
    • July 2023
    • Faculty Research

    Reimagining Enel: Enabling Sustainable Progress (B)(C)

    By: Michael Tushman and Kerry Herman
More from the Authors
  • Apple: Privacy vs. Safety (C) By: Henry McGee, Nien-hê Hsieh and Kerry Herman
  • Threads Foreshadows a Big—and Surprising—Shift in Social Media By: Scott Duke Kominers and Liang Wu
  • Reimagining Enel: Enabling Sustainable Progress (B)(C) By: Michael Tushman and Kerry Herman
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