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  • June 2023 (Revised November 2023)
  • Case
  • HBS Case Collection

Sober Sidekick

By: Jeffrey J. Bussgang and Kumba Sennaar
  • Format:Print
  • | Language:English
  • | Pages:15
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Abstract

Case on the nascent business model of a mobile health IT startup. In particular, should they pivot away from their successful lead generation business model to charging health plans.

Keywords

Entrepreneurship; Venture Capital; Operations; Business Startups; Business Model; Health Industry; United States

Citation

Bussgang, Jeffrey J., and Kumba Sennaar. "Sober Sidekick." Harvard Business School Case 823-066, June 2023. (Revised November 2023.)

About The Author

Jeffrey J. Bussgang

Entrepreneurial Management
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