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Research Handbook on Digital Strategy

By: Carmelo Cennamo, Giovanni Battista Dagnino and Feng Zhu
  • Format:Print
  • | Pages:428
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Abstract

This state-of-the-art Research Handbook presents a comprehensive overview of the key strategic challenges that firms face when dealing with digital markets, platforms, and products and services, from old strategy questions in need of different solutions to entirely novel issues posed by the new competitive digital context.

Keywords

Digital Strategy

Citation

Cennamo, Carmelo, Giovanni Battista Dagnino, and Feng Zhu, eds. Research Handbook on Digital Strategy. Edward Elgar Publishing, 2023.

About The Author

Feng Zhu

Technology and Operations Management
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