Skip to Main Content
HBS Home
  • About
  • Academic Programs
  • Alumni
  • Faculty & Research
  • Baker Library
  • Giving
  • Harvard Business Review
  • Initiatives
  • News
  • Recruit
  • Map / Directions
Faculty & Research
  • Faculty
  • Research
  • Featured Topics
  • Academic Units
  • …→
  • Harvard Business School→
  • Faculty & Research→
Publications
Publications
  • 1980
  • Article
  • Advances in Consumer Research

Consumer Impulse Purchase and Credit Card Usage: An Empirical Examination Using the Log Linear Model

By: Rohit Deshpandé and S. Krishnan
  • | Pages:4
ShareBar

Abstract

Most of the work in impulse purchase behavior has investigated the association of socioeconomic variables and unplanned purchases with equivocal results. This paper examines the interrelationship between impulse purchases, credit card usage, cost of items bought, and purchasers' income. A log linear approach is used to test goodness-of-fit of several hierarchical models, and rather surprising results are found. These include the lack of interaction between impulse purchase and credit card possession usage even when consumers' income and cost of items purchased are controlled for.

Keywords

Consumer Behavior; Mathematical Methods; Credit Cards; Income

Citation

Deshpandé, Rohit, and S. Krishnan. "Consumer Impulse Purchase and Credit Card Usage: An Empirical Examination Using the Log Linear Model." Advances in Consumer Research 7 (1980): 792–795.
  • Read Now

About The Author

Rohit Deshpande

Marketing
→More Publications

More from the Authors

    • August 2023 (Revised September 2023)
    • Faculty Research

    Zegna

    By: Rohit Deshpandé, Dante Roscini and Elena Corsi
    • June 2023
    • Marketing Letters

    National Customer Orientation: An Empirical Test across 112 Countries

    By: Ofer Mintz, Imran S. Currim and Rohit Deshpandé
    • April 2023
    • Faculty Research

    The Venice Biennale

    By: Rohit Deshpandé and Elena Corsi
More from the Authors
  • Zegna By: Rohit Deshpandé, Dante Roscini and Elena Corsi
  • National Customer Orientation: An Empirical Test across 112 Countries By: Ofer Mintz, Imran S. Currim and Rohit Deshpandé
  • The Venice Biennale By: Rohit Deshpandé and Elena Corsi
ǁ
Campus Map
Harvard Business School
Soldiers Field
Boston, MA 02163
→Map & Directions
→More Contact Information
  • Make a Gift
  • Site Map
  • Jobs
  • Harvard University
  • Trademarks
  • Policies
  • Accessibility
  • Digital Accessibility
Copyright © President & Fellows of Harvard College