1981
Article
Advances in Consumer Research

A Consumer Based Approach for Establishing Priorities in Consumer Information Programs: Implications for Public Policy

| Pages:6

Abstract

Although there exists substantial research on the style and format of consumer information programs, little attention has been devoted to the critical issue of whether consumers need new information at all. A conceptual approach to systematically assess this information need is described along with an empirical operationalization of the approach using data gathered from a sample of elderly tonsure. Implications of this approach are discussed for public policy makers with suggestions for further research in the area.

Keywords

Information; Consumer Behavior; Research

Citation

Deshpandé, Rohit, and S. Krishnan. "A Consumer Based Approach for Establishing Priorities in Consumer Information Programs: Implications for Public Policy." Advances in Consumer Research 8 (1981): 338–343.