Publications
Publications
- 1982
- Advances in Consumer Research
Correlates of Deficient Consumer Environments: The Case of the Elderly
By: Rohit Deshpandé and S. Krishnan
Abstract
Although much research attention has been given to the format of consumer information environments, there has been little study of the effects of consumer environments lacking in information. This paper describes an empirical study of elderly consumers functioning in information deficient environments. The relationship of lack of information and bat purchase experiences are discussed along with future research implications in public policy.
Keywords
Citation
Deshpandé, Rohit, and S. Krishnan. "Correlates of Deficient Consumer Environments: The Case of the Elderly." Advances in Consumer Research 9 (1982): 515–519.