Publications
Publications
- 1982
- Proceedings Series, American Marketing Association
Low Involvement Decision Processes: The Importance of Choice Tactics
By: Rohit Deshpandé, Wayne D. Hoyer and Scott Jeffries
Citation
Deshpandé, Rohit, Wayne D. Hoyer, and Scott Jeffries. "Low Involvement Decision Processes: The Importance of Choice Tactics." Proceedings Series, American Marketing Association (1982): 155–158. (Philosophy of Science Perspectives.)