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Publications
  • 1984
  • Article
  • AMA Educators' Proceedings

Theoretical Myopia: The Discipline of Marketing and the Hierarchy of the Sciences

By: Rohit Deshpandé
  • | Pages:4
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Citation

Deshpandé, Rohit. "Theoretical Myopia: The Discipline of Marketing and the Hierarchy of the Sciences." AMA Educators' Proceedings (1984): 18–21. (Scientific Method in Marketing.)

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Rohit Deshpande

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