Publications
Publications
  • Summer 2008
  • Article
  • AMA Educators' Proceedings

Strategic Orientations in a Competitive Environment: Following the Road Not Taken

By: Rohit Deshpandé, Amir Grinstein and E. Ofek
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    Citation

    Deshpandé, Rohit, Amir Grinstein, and E. Ofek. "Strategic Orientations in a Competitive Environment: Following the Road Not Taken." AMA Educators' Proceedings 19 (Summer 2008): 83.

    About The Authors

    Rohit Deshpande

    Marketing
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    Elie Ofek

    Marketing
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