June 2023 (Revised July 2023)
Case
HBS Case Collection

Social Media Background Screening at Fama Technologies

By: Joseph Pacelli, Jillian Grennan and Alexis Lefort

Format:Print
| Language:English
| Pages:16

Abstract

Fama Technologies is an online screening company that uses AI to analyze job applicants' publicly available online content for signs of risk and culture fit. The case opens with Ben Mones, founder and CEO, looking to secure funding from venture firms. He is running into resistance: public opinion of the product, and social media screening in general, is mixed, and HR technology in general is considered a tough sell to VCs. Could he prove the value of the tool on his next pitch?

Keywords

Human Resources; Recruitment; Retention; Selection and Staffing; Organizational Culture; Talent and Talent Management; AI and Machine Learning; Social Media; Venture Capital; Entrepreneurship; United States

Citation

Pacelli, Joseph, Jillian Grennan, and Alexis Lefort. "Social Media Background Screening at Fama Technologies." Harvard Business School Case 123-010, June 2023. (Revised July 2023.)