Publications
Publications
  • April 2023 (Revised August 2023)
  • Teaching Note
  • HBS Case Collection

Adobe's Customer Journey

By: Sunil Gupta, Rajiv Lal and Celine Chammas
  • Format:Print
  • | Language:English
  • | Pages:28
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Abstract

Teaching Note for HBS Case No. 522-033.

Keywords

Customer Journey; Marketing Effectiveness

Citation

Gupta, Sunil, Rajiv Lal, and Celine Chammas. "Adobe's Customer Journey." Harvard Business School Teaching Note 523-076, April 2023. (Revised August 2023.)

About The Authors

Sunil Gupta

Marketing
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Rajiv Lal

Marketing
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