Publications
Publications
- April 2023
- HBS Case Collection
Fizzy Fusion: When Data-Driven Decision Making Failed
By: Michael Parzen, Eddie Lin, Douglas Ng and Jessie Li
Abstract
This is a case about a fictional New York beverage company called Fizzy Fusion. The business is facing supply chain and inventory management challenges with its new product, SparklingSip. Despite seeking help from a data science consulting firm, the machine learning model that was built to resolve their inventory problem was not hitting the mark. The director of inventory management must identify the root cause of this issue while also considering the risk of revenue loss due to inventory issues—what are his options?
Keywords
Supply Chain Management; Production; Risk and Uncertainty; Analytics and Data Science; Food and Beverage Industry
Citation
Parzen, Michael, Eddie Lin, Douglas Ng, and Jessie Li. "Fizzy Fusion: When Data-Driven Decision Making Failed." Harvard Business School Case 623-071, April 2023.