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  • March 2023
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Shelly Sun at BrightStar Care: The Evolution of a Leader

By: Boris Groysberg, Colleen Ammerman and Sarah L. Abbott
  • Format:Print
  • | Language:English
  • | Pages:17
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Abstract

Shelly Sun had founded BrightStar Care, a home health care and medical staffing agency, 20 years earlier and had grown the business to over 300 franchised locations and $654 million in annual system-wide sales. Sun had spent years working to get “the right people in the right seats” and now had a strong bench of executive talent. Sun loved being an ambassador for BrightStar and spent considerable time with external stakeholders, including policymakers. But there were times she still felt she needed to take the reins—after all, no one knew BrightStar like she did.

Keywords

Entrepreneur; Family Business; Franchising; Health Care; Women-owned Businesses; Growth And Scaling; Organization; Franchise Ownership; Entrepreneurship; Work-Life Balance; Growth and Development; Health Industry; United States

Citation

Groysberg, Boris, Colleen Ammerman, and Sarah L. Abbott. "Shelly Sun at BrightStar Care: The Evolution of a Leader." Harvard Business School Case 423-067, March 2023.
  • Educators

About The Author

Boris Groysberg

Organizational Behavior
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