Publications
Publications
- February 2023 (Revised February 2024)
- HBS Case Collection
Doing Business in Seoul, South Korea
By: Sara Fleiss, Leonard A. Schlesinger, Bonnie Yining Cao and Dawn H. Lau
Abstract
This case examines the challenges and opportunities of doing business in Seoul, South Korea. It highlights South Korea's economic development in the decades leading up to 2024 in the context of its history, culture, and politics.
Keywords
Emerging Markets; Strategy; Management; Social Enterprise; Technology Industry; Consulting Industry; South Korea; United States
Citation
Fleiss, Sara, Leonard A. Schlesinger, Bonnie Yining Cao, and Dawn H. Lau. "Doing Business in Seoul, South Korea." Harvard Business School Case 323-091, February 2023. (Revised February 2024.)