February 2023
Case
HBS Case Collection

Doing Business in Seoul, South Korea

By: Sara Fleiss, Leonard A. Schlesinger, Bonnie Yining Cao and Dawn H. Lau

Format:Print
| Language:English
| Pages:38

Abstract

This case examines the challenges and opportunities of doing business in Seoul, South Korea. It highlights South Korea's economic development in the decades leading up to 2023 in the context of its history, culture, and politics.

Keywords

Emerging Markets; Strategy; Management; Social Enterprise; Technology Industry; Consulting Industry; South Korea; United States

Citation

Fleiss, Sara, Leonard A. Schlesinger, Bonnie Yining Cao, and Dawn H. Lau. "Doing Business in Seoul, South Korea." Harvard Business School Case 323-091, February 2023.