Publications
Publications
  • February 2023 (Revised March 2024)
  • Case
  • HBS Case Collection

Doing Business in Seoul, South Korea

By: Sara Fleiss, Leonard A. Schlesinger, Bonnie Yining Cao and Dawn H. Lau
  • Format:Print
  • | Language:English
  • | Pages:38
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Abstract

This case examines the challenges and opportunities of doing business in Seoul, South Korea. It highlights South Korea's economic development in the decades leading up to 2024 in the context of its history, culture, and politics.

Keywords

Emerging Markets; Strategy; Management; Social Enterprise; Technology Industry; Consulting Industry; South Korea; United States

Citation

Fleiss, Sara, Leonard A. Schlesinger, Bonnie Yining Cao, and Dawn H. Lau. "Doing Business in Seoul, South Korea." Harvard Business School Case 323-091, February 2023. (Revised March 2024.)

About The Authors

Sara L. Fleiss

Finance
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Leonard A. Schlesinger

General Management
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