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  • February 2023
  • Case
  • HBS Case Collection

Doing Business in Seoul, South Korea

By: Sara Fleiss, Leonard A. Schlesinger, Bonnie Yining Cao and Dawn H. Lau
  • Format:Print
  • | Language:English
  • | Pages:38
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Abstract

This case examines the challenges and opportunities of doing business in Seoul, South Korea. It highlights South Korea's economic development in the decades leading up to 2023 in the context of its history, culture, and politics.

Keywords

Emerging Markets; Strategy; Management; Social Enterprise; Technology Industry; Consulting Industry; South Korea; United States

Citation

Fleiss, Sara, Leonard A. Schlesinger, Bonnie Yining Cao, and Dawn H. Lau. "Doing Business in Seoul, South Korea." Harvard Business School Case 323-091, February 2023.
  • Educators

About The Authors

Sara L. Fleiss

Finance
→More Publications

Leonard A. Schlesinger

General Management
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More from the Authors

    • March 2023
    • Faculty Research

    Doing Business in Kigali, Rwanda

    By: Andy Zelleke, A. Zelleke, Leonard A. Schlesinger, Leonard A. Schlesinger, Pippa Tubman Armerding and Wale Lawal
    • February 2023
    • Faculty Research

    Doing Business in Buenos Aires, Argentina

    By: Nori Gerardo Lietz, Leonard A. Schlesinger and Zeke Gillman
    • February 2023
    • Faculty Research

    Doing Business in Boston, Massachusetts

    By: Laura Alfaro, Leonard A. Schlesinger and Zeke Gillman
More from the Authors
  • Doing Business in Kigali, Rwanda By: Andy Zelleke, A. Zelleke, Leonard A. Schlesinger, Leonard A. Schlesinger, Pippa Tubman Armerding and Wale Lawal
  • Doing Business in Buenos Aires, Argentina By: Nori Gerardo Lietz, Leonard A. Schlesinger and Zeke Gillman
  • Doing Business in Boston, Massachusetts By: Laura Alfaro, Leonard A. Schlesinger and Zeke Gillman
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