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Publications
  • February 2023
  • Case
  • HBS Case Collection

Chari: Exploring Fintech in Morocco

By: Karen G. Mills and Ahmed Dahawy
  • Format:Print
  • | Language:English
  • | Pages:37
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Abstract

This case examines the challenges and opportunities of doing business in Morocco. It highlights Morocco’s unique economy where cash remains a dominant player in the market despite global advancements in digitalization. The case also explores the various cultural and social factors that impact the business environment. This is illustrated through Chari, a Moroccan based inventory procurement app, which hopes to navigate Morocco’s fintech landscape by utilizing the country’s dense network of small mom and pop shops.

Keywords

Business Model; Cultural Entrepreneurship; Social Entrepreneurship; Business History; Business and Government Relations; Technological Innovation; Distribution Industry; Financial Services Industry; Morocco

Citation

Mills, Karen G., and Ahmed Dahawy. "Chari: Exploring Fintech in Morocco." Harvard Business School Case 323-082, February 2023.

About The Author

Karen Mills

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