Publications
Publications
- February 2023
- HBS Case Collection
Adyen: Reshaping the Payment Ecosystem
By: Marco Di Maggio, Antonio Moreno and Elena Corsi
Abstract
A payment services company rethinks its strategy to reach out to a different customer base.
Keywords
Digital Platforms; Entrepreneurship; Service Operations; Market Entry and Exit; Financial Services Industry; Europe
Citation
Di Maggio, Marco, Antonio Moreno, and Elena Corsi. "Adyen: Reshaping the Payment Ecosystem." Harvard Business School Case 223-059, February 2023.