February 2023
Case
HBS Case Collection

Doing Business in Istanbul, Turkey

By: Prithwiraj Choudhury, Leonard A. Schlesinger, Namrata Arora and Umut Arslan

Format:Print
| Language:English
| Pages:35

Abstract

This case examines the challenges and opportunities of doing business in Turkey. It highlights Turkey's economic transformation in the decades leading up to 2023 in the context of its history, culture, and politics. The case gives an overview of some of the main obstacles faced by businesses operating in the country, such as complexity of doing business, slow legal proceedings and a large informal sector and changing regulatory environment, contrasting these with the efforts undertaken by the government to improve the country's business climate. This is illustrated through the discussion of a business dilemma in which Setur is contemplating its business strategy in the wake of Covid-19 pandemic and changing consumer tastes and preferences.

Keywords

Business History; Business and Government Relations; Technological Innovation; Foreign Direct Investment; Economic Growth; Financial Crisis; Technology Industry; Tourism Industry; Turkey

Citation

Choudhury, Prithwiraj, Leonard A. Schlesinger, Namrata Arora, and Umut Arslan. "Doing Business in Istanbul, Turkey." Harvard Business School Case 323-081, February 2023.