Publications
Publications
- February 2023
- HBS Case Collection
Nexus Market (B): After the Ultimatum
By: Tsedal Neeley and Jeff Huizinga
Abstract
This case reveals how the situation with Nexus Market and its Ukrainian and Russian subcontractors was resolved. The conclusion to the story of a Silicon Valley start-up executive facing an ultimatum from a team of Ukrainian subcontractors to cut ties with a separate team of Russian subcontractors due to tensions stemming from the ongoing war in Ukraine.
Keywords
International Relations; Conflict and Resolution; Business and Stakeholder Relations; Technology Industry; United States; Ukraine; Russia; Europe
Citation
Neeley, Tsedal, and Jeff Huizinga. "Nexus Market (B): After the Ultimatum." Harvard Business School Supplement 423-065, February 2023.