Publications
Publications
- February 2023 (Revised June 2023)
- HBS Case Collection
Graphic Packaging: Project Cowboy (C)
By: Benjamin C. Esty and E. Scott Mayfield
Abstract
Analyzes the company’s decision on Project Cowboy following the events described in the B Case.
Keywords
Capital Budgeting; Growth Management; Demand and Consumers; Duopoly and Oligopoly; Competitive Strategy; Competitive Advantage; Expansion; Value Creation; Supply and Industry; Pulp and Paper Industry; Manufacturing Industry; United States; North America
Citation
Esty, Benjamin C., and E. Scott Mayfield. "Graphic Packaging: Project Cowboy (C)." Harvard Business School Supplement 223-066, February 2023. (Revised June 2023.)