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Publications
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  • February 2023 (Revised June 2023)
  • Supplement
  • HBS Case Collection

Graphic Packaging: Project Cowboy (B)

By: Benjamin C. Esty and E. Scott Mayfield
  • Format:Print
  • | Language:English
  • | Pages:3
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Abstract

Analyzes the company’s decision on Project Cowboy following the events described in the A Case.

Keywords

Capital Budgeting; Growth Management; Demand and Consumers; Duopoly and Oligopoly; Competitive Strategy; Competitive Advantage; Expansion; Value Creation; Supply and Industry; Pulp and Paper Industry; Manufacturing Industry; United States; North America

Citation

Esty, Benjamin C., and E. Scott Mayfield. "Graphic Packaging: Project Cowboy (B)." Harvard Business School Supplement 223-068, February 2023. (Revised June 2023.)

About The Authors

Benjamin C. Esty

Finance
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E. Scott Mayfield

Finance
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Related Work

    • June 2023
    • Faculty Research

    Graphic Packaging: Project Cowboy (A, B, C, & D)

    By: Benjamin C. Esty and Scott Mayfield
    • February 2023 (Revised June 2023)
    • Faculty Research

    Graphic Packaging: Project Cowboy (B)

    By: Benjamin C. Esty and E. Scott Mayfield
Related Work
  • Graphic Packaging: Project Cowboy (A, B, C, & D) By: Benjamin C. Esty and Scott Mayfield
  • Graphic Packaging: Project Cowboy (B) By: Benjamin C. Esty and E. Scott Mayfield
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