Skip to Main Content
HBS Home
  • About
  • Academic Programs
  • Alumni
  • Faculty & Research
  • Baker Library
  • Giving
  • Harvard Business Review
  • Initiatives
  • News
  • Recruit
  • Map / Directions
Faculty & Research
  • Faculty
  • Research
  • Featured Topics
  • Academic Units
  • …→
  • Harvard Business School→
  • Faculty & Research→
Publications
Publications
  • February 2023
  • Case
  • HBS Case Collection

Seemore Meats & Veggies

By: Lou Shipley, Patricia Favreau and Mel Martin
  • Format:Print
  • | Language:English
  • | Pages:12
ShareBar

Abstract

Cara Nicoletti was an emerging food entrepreneur that had recently launched her first product, a sustainably sourced, vegetable-infused meat sausage. Brooklyn, New York City-based Seemore Meats & Veggies had seen promising signs of success in local markets and pockets of the west coast, such as Los Angeles, California. Customers overwhelmingly approved of the product, and bought them by the case. Nicoletti was ready to scale her operation. However, she encountered challenges meeting the mounting demand for her products nationwide. She had already managed to enter a crowded industry dominated by industry giants Tyson Foods, JBS USA, and many others. Faced with the challenge of costly delivery expenses in her direct-to-consumer business (DTC), Nicoletti needed to decide whether she should, remain a digital DTC brand or shift to a multi-channel sales strategy that could include any combination of options such as grocery store, private label, or food service partners. Shrinking cash reserves left from her Seed Round expansion made the problem more pressing. Nicoletti needed to prove to investors that she could effectively scale, which would allow her to campaign for the funds to expand her product offering and sales operation.

Keywords

Sales; Food; Logistics; Entrepreneurship; Growth and Development Strategy; Agriculture and Agribusiness Industry; Food and Beverage Industry; United States

Citation

Shipley, Lou, Patricia Favreau, and Mel Martin. "Seemore Meats & Veggies." Harvard Business School Case 823-084, February 2023.
  • Educators
  • Purchase

About The Author

N. Louis Shipley

Entrepreneurial Management
→More Publications

More from the Authors

    • March 2025
    • Faculty Research

    Wasabi Technologies (B)

    By: Lou Shipley and Stacy Straaberg
    • March 2025
    • Faculty Research

    Wasabi Technologies (A) and (B)

    By: N. Louis Shipley and Stacy Straaberg
    • October 2024
    • Faculty Research

    Teamworks: Tackling a Forecasting Fumble

    By: Lou Shipley and Stacy Straaberg
More from the Authors
  • Wasabi Technologies (B) By: Lou Shipley and Stacy Straaberg
  • Wasabi Technologies (A) and (B) By: N. Louis Shipley and Stacy Straaberg
  • Teamworks: Tackling a Forecasting Fumble By: Lou Shipley and Stacy Straaberg
ǁ
Campus Map
Harvard Business School
Soldiers Field
Boston, MA 02163
→Map & Directions
→More Contact Information
  • Make a Gift
  • Site Map
  • Jobs
  • Harvard University
  • Trademarks
  • Policies
  • Accessibility
  • Digital Accessibility
Copyright © President & Fellows of Harvard College.