Publications
Publications
- February 2023
- HBS Case Collection
Grupo Sancor Seguros: Facing the Digital Transformation of Insurance in Argentina (B)
By: Jorge Tamayo, Jenyfeer Martínez Buitrago and Mariana Cal
Abstract
In 2021, Alejandro Simón, CEO of Sancor Seguros Group, had to reassess the Group’s digital transformation strategy.
Keywords
Organizational Change and Adaptation; Organizational Culture; Cooperative Ownership; Strategy; Business Strategy; Adaptation; Technology Adoption; Insurance Industry; Latin America; South America; Argentina
Citation
Tamayo, Jorge, Jenyfeer Martínez Buitrago, and Mariana Cal. "Grupo Sancor Seguros: Facing the Digital Transformation of Insurance in Argentina (B)." Harvard Business School Supplement 723-423, February 2023.