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Grupo Sancor Seguros: Facing the Digital Transformation of Insurance in Argentina (B)

By: Jorge Tamayo, Jenyfeer Martinez Buitrago and Mariana Cal
  • Format:Print
  • | Language:English
  • | Pages:6
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Abstract

In 2021, Alejandro Simón, CEO of Sancor Seguros Group, had to reassess the Group’s digital transformation strategy.

Keywords

Organizational Change and Adaptation; Organizational Culture; Cooperative Ownership; Strategy; Business Strategy; Adaptation; Technology Adoption; Insurance Industry; Latin America; South America; Argentina

Citation

Tamayo, Jorge, Jenyfeer Martinez Buitrago, and Mariana Cal. "Grupo Sancor Seguros: Facing the Digital Transformation of Insurance in Argentina (B)." Harvard Business School Supplement 723-423, February 2023.

About The Author

Jorge Tamayo

Strategy
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