Grupo Sancor Seguros: Facing the Digital Transformation of Insurance in Argentina (A)

In 2020, Alejandro Simón, CEO of Sancor Seguros Group, a nearly 75-year-old cooperative that had become Argentina’s insurance leader, had to decide about the Group’s digital transformation strategy. The Group’s values and history needed to be considered during the analysis, especially regarding its relationship with individual agents selling Sancor Seguros Group’s products, who drove much of the Group’s revenues. Sancor Seguros Group had always taken into consideration agents’ input when making important decisions, which extended to the Group’s recent efforts on its digital transformation. Yet, not all of them had adapted to new technologies. However, the use of digital channels to sell goods and services accelerated after almost two months of a mandatory quarantine that restricted out-of-home activities to buying essentials such as food and medicines. Would the momentum gained by these digital channels persist, serving as the platform for agents to catch up with the industry’s newest global trends? Accordingly, how could Sancor Seguros Group help agents capture the value created by new technologies? How should the Group approach its presence on less personalized channels, like the ones offered by brokers or digital channels? The Group could also concentrate its efforts on long-term actions and focus on revamping its product offering.