Publications
Publications
- February 2023 (Revised March 2023)
- HBS Case Collection
The LPGA’s Long Drive Toward Gender Equity
By: Boris Groysberg and Alexis Lefort
Abstract
This case provides a history of the Ladies Professional Golf Association (LPGA) and examines the reasons for the gender pay gap in professional sports. The case protagonist, the commissioner of the LPGA, wrestles with the opportunities and challenges the LPGA currently faces, including developing alternate revenue opportunities, withstanding challenges from competitors, and increasing opportunities for women on and off the golf course.
Keywords
Decision Making; Gender; Growth and Development Strategy; Mission and Purpose; Sports Industry; United States
Citation
Groysberg, Boris, and Alexis Lefort. "The LPGA’s Long Drive Toward Gender Equity." Harvard Business School Case 423-037, February 2023. (Revised March 2023.)