Publications
Publications
- April 2023 (Revised September 2023)
- HBS Case Collection
Levels: The Remote, Asynchronous, Deep Work Management System
By: Joseph B. Fuller and George Gonzalez
Abstract
Levels is a highly innovative startup in the health care space. They intend to revolutionize health by linking behavior—eating, exercise, sleeping, etc.—to changes in metabolism. They believe metabolic health can be managed through careful monitoring of changes in variables like blood glucose levels using digital monitors. The company is, however, more interesting for its management model and organization structure. Founded prior to Covid, Levels is a ‘native remote’ company. All the management processes are designed to function without employees regularly interacting face-to-face. There is a great emphasis on information being prepared to support asynchronously. The company makes extensive use of tools that allow employees to generate effective content. It also practices radical transparency internally and externally, with the vast majority of its strategic documents, research agenda and product development agenda accessible freely to outsiders.
Even more interestingly, the work process are designed to maximize employees’ opportunity to engage in ‘deep work.’ Deep work is a concept associated with the writing of Georgetown computer scientist, Cal Newport. It is based on the premise that humans are singularly bad at context shifting and that they require extended period during which they can apply themselves to difficult tasks without interruption or distraction. The Levels management model minimizes the number of meetings (i.e., no more than two a week for most people, many of those optional), real time communities, etc. Levels adherence to a native remote/deep work model provides a fascinating basis for evaluating innovative management structures and the challenges in running a distributed workforce.
Keywords
Applications and Software; Business Startups; Organizational Culture; Management Style; Technology Industry; United States
Citation
Fuller, Joseph B., and George Gonzalez. "Levels: The Remote, Asynchronous, Deep Work Management System." Harvard Business School Case 323-069, April 2023. (Revised September 2023.)