Publications
Publications
- January 2023 (Revised May 2023)
- HBS Case Collection
Elon Musk at Tesla
By: George Serafeim and Amram Migdal
Abstract
This case gives an overview of Elon Musk’s career arc through the lens of the 2003 founding of Tesla and its growth through 2022. Background information is included on Tesla’s unique strategic decisions, its operational and reputational struggles and successes, and the broader evolution of the electric vehicle market, emissions regulations, and green technology developments. The case also contains information on Musk’s early life and endeavors beyond Tesla, with a focus on his management style and the implications for Tesla’s success and his aim to influence human civilization for the better.
Keywords
Business Ventures; Decision Making; Design; Energy; Renewable Energy; Engineering; Entrepreneurship; Environmental Management; Climate Change; Environmental Sustainability; Green Technology; Values and Beliefs; Governance; Innovation and Invention; Innovation Leadership; Innovation Strategy; Leadership; Leadership Style; Management; Goals and Objectives; Organizations; Mission and Purpose; Society; Social Issues; Strategy; Transportation; Value; Auto Industry; Transportation Industry
Citation
Serafeim, George, and Amram Migdal. "Elon Musk at Tesla." Harvard Business School Case 123-044, January 2023. (Revised May 2023.)