Publications
Publications
- May 13, 2021
- Harvard Business Review (website)
Why Today's Startups Pursue Both Ideas and Ideals
By: Ranjay Gulati
Abstract
Startups typically operate with the mentality that growth and profit come first, higher calling comes second. This strategy, however, is misguided. Increasingly, entrepreneurs are imbuing their ventures with a grand ideal in addition to a great idea. This ideal not only serves as a moral purpose but also has three strategic and operational advantages. First, it can help expand entrepreneurial ambition. Second, it can attract fellow travelers. And third, it can help align a winning team.
Keywords
Citation
Gulati, Ranjay. "Why Today's Startups Pursue Both Ideas and Ideals." Harvard Business Review (website) (May 13, 2021).