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Network Effects in Technology

By: Andy Wu and Matt Higgins
  • Format:Print
  • | Language:English
  • | Pages:8
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Abstract

In business and strategy contexts, network effects are often accompanied by bandwagon (or herding) effects, positive feedback loops (or accumulated advantage effects), and market tipping (or winner-take-all dynamics). Though these phenomena are often grouped together under the general use of the term “network effects,” this note aims to distinguish the core notion of network effects from the related phenomena that interact and often co-occur.

Keywords

Strategy; Network Effects

Citation

Wu, Andy, and Matt Higgins. "Network Effects in Technology." Harvard Business School Module Note 723-417, January 2023.

About The Author

Andy Wu

Strategy
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