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Publications
  • January 20, 2022
  • Article
  • Harvard Business School Working Knowledge

3 Steps to Help Companies Rebuild Trust During the Pandemic

By: Sandra J. Sucher and Shalene Gupta
  • Format:Electronic
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Abstract

Many workers feel battered and distrustful after almost two years of COVID-19 instability. But it's not too late for managers—even those who made damaging missteps—to repair these relationships, say Sandra Sucher and Shalene Gupta.

Keywords

COVID-19; Trust; Employee Relationship Management

Citation

Sucher, Sandra J., and Shalene Gupta. "3 Steps to Help Companies Rebuild Trust During the Pandemic." Harvard Business School Working Knowledge (January 20, 2022).
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About The Author

Sandra J. Sucher

General Management
→More Publications

More from the Authors

    • May 2025
    • Faculty Research

    The NCB Capital Turnaround: Waking the Sleeping Giant (B)

    By: Sandra J. Sucher and Fares Khrais
    • March 2025 (Revised March 2025)
    • Faculty Research

    Good for the Seller, Good for the Buyer and Good for Society: Sampo-yoshi, Sustainability and Trust at ITOCHU

    By: Sandra J. Sucher and Bethelehem Y Araya
    • March 2025
    • Faculty Research

    Boeing's Turbulent Trajectory: A Timeline of Compounding Crises and Broken Trust (January 2020 - September 2024)

    By: Sandra J. Sucher and Samantha N. Smith
More from the Authors
  • The NCB Capital Turnaround: Waking the Sleeping Giant (B) By: Sandra J. Sucher and Fares Khrais
  • Good for the Seller, Good for the Buyer and Good for Society: Sampo-yoshi, Sustainability and Trust at ITOCHU By: Sandra J. Sucher and Bethelehem Y Araya
  • Boeing's Turbulent Trajectory: A Timeline of Compounding Crises and Broken Trust (January 2020 - September 2024) By: Sandra J. Sucher and Samantha N. Smith
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