More from the Author

• Teaching Note | HBS Case Collection | November 2019

  The Bundesliga in the U.S.

  Stephen A. Greyser, Sascha L. Schmidt and Florian Holzmayer

  Citation:

  Greyser, Stephen A., Sascha L. Schmidt, and Florian Holzmayer. "The Bundesliga in the U.S." Harvard Business School Teaching Note 920-305, November 2019.  View Details

  CiteView DetailsPurchase

  Related

• Case | HBS Case Collection | September 2018 (Revised March 2019)

  Philanthropy and Brand Building: Jeff Vinik and the Tampa Bay Lightning

  Stephen A. Greyser and Michael Mondello

  Owner Jeff Vinik and top management of the NHL Tampa Bay Lightning are reviewing their strategy and progress in achieving their goals of brand-building and community commitment. Strategic philanthropy is unusual in sport. Tampa Bay is historically a non-traditional hockey market. The case has substantial comparative team and league data.

  Keywords: Brands and Branding; Philanthropy and Charitable Giving; Business and Community Relations; Sports Industry; Tampa;

  Citation:

  Greyser, Stephen A., and Michael Mondello. "Philanthropy and Brand Building: Jeff Vinik and the Tampa Bay Lightning." Harvard Business School Case 919-403, September 2018. (Revised March 2019.)  View Details

  CiteView DetailsEducatorsPurchase

  Related

• Teaching Note | HBS Case Collection | September 2018 (Revised March 2019)

  Philanthropy and Brand Building: Jeff Vinik and the Tampa Bay Lightning

  Stephen A. Greyser and Michael Mondello

  Teaching Note for HBS No. 919-403, “Philanthropy and Brand-Building: Jeff Vinik and the Tampa Bay Lightning.” Includes objectives, study questions, analysis and discussion points, and teaching plan—covering both traditional brand-building and the role of distinctive community philanthropy for the NHL Club.

  Keywords: Brands and Branding; Philanthropy and Charitable Giving; Business and Community Relations; Sports Industry; Tampa;

  Citation:

  Greyser, Stephen A., and Michael Mondello. "Philanthropy and Brand Building: Jeff Vinik and the Tampa Bay Lightning." Harvard Business School Teaching Note 919-404, September 2018. (Revised March 2019.)  View Details

  CiteView DetailsPurchase

  Related