Publications
Publications
  • January 2023 (Revised February 2024)
  • Teaching Note
  • HBS Case Collection

Perfect Diary (完美日记)

By: Shunyuan Zhang and Sunil Gupta
  • Format:Print
  • | Language:English
  • | Pages:25
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Abstract

Teaching Note for HBS Case No. 522-030.

Keywords

Digital Marketing; E-commerce; E-Commerce Strategy; Marketing; Beauty and Cosmetics Industry; China

Citation

Zhang, Shunyuan, and Sunil Gupta. "Perfect Diary (完美日记)." Harvard Business School Teaching Note 523-082, January 2023. (Revised February 2024.)

About The Authors

Shunyuan Zhang

Marketing
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Sunil Gupta

Marketing
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