Publications
Publications
- 1990
- Marketing and Advertising Regulation: The Federal Trade Commission in the 1990s
Executives' Attitudes toward Advertising Regulation: A Survey
By: B. B. Reece and S. A. Greyser
Keywords
Management Teams; Advertising; Governing Rules, Regulations, and Reforms; Government and Politics; Attitudes; Business and Government Relations; Advertising Industry
Citation
Reece, B. B., and S. A. Greyser. "Executives' Attitudes toward Advertising Regulation: A Survey." In Marketing and Advertising Regulation: The Federal Trade Commission in the 1990s, edited by P. Murphy and W. L. Wilkie. Notre Dame: University of Notre Dame, 1990.