Publications
Publications
  • 1990
  • Chapter
  • Marketing and Advertising Regulation: The Federal Trade Commission in the 1990s

Executives' Attitudes toward Advertising Regulation: A Survey

By: B. B. Reece and S. A. Greyser
  • Format:Print
ShareBar

Keywords

Management Teams; Advertising; Governing Rules, Regulations, and Reforms; Government and Politics; Attitudes; Business and Government Relations; Advertising Industry

Citation

Reece, B. B., and S. A. Greyser. "Executives' Attitudes toward Advertising Regulation: A Survey." In Marketing and Advertising Regulation: The Federal Trade Commission in the 1990s, edited by P. Murphy and W. L. Wilkie. Notre Dame: University of Notre Dame, 1990.

More from the Authors