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  • 2021
  • Report

The Economic Impact of the Market-Making Internet Advertising, Content, Commerce, and Innovation

By: John A. Deighton and Leora Kornfeld
  • Language:English
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Abstract

This research about the economic value of the Internet is conducted approximately every four years and highlights the importance of the internet ecosystem, which enables job creation and market-making opportunities. This highly valued, extensive piece of economic research is particularly important to the growth of companies, including search and social platforms, content publishers, ad agencies, consumer and B2B brands, as well as the full spectrum of players supporting and supported by the internet.

Keywords

Internet and the Web; Digital Marketing; Innovation and Invention; Communication Technology; Social Media; Advertising; Value; Brands and Branding

Citation

Deighton, John A., and Leora Kornfeld. "The Economic Impact of the Market-Making Internet Advertising, Content, Commerce, and Innovation." Report, Interactive Advertising Bureau (IAB), New York, October 2021.
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About The Author

John A. Deighton

→More Publications

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    • November 2022
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    The Internet's Effects on Consumption: Useful, Harmful, Playful

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    Sonder Holdings Inc: Using Technology to Solve Hospitality’s Frictions

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More from the Authors
  • The Economic Impact of the Market-Making Internet Advertising, Content, Commerce, and Innovation By: John A. Deighton and Leora Kornfeld
  • The Internet's Effects on Consumption: Useful, Harmful, Playful By: John A. Deighton and Leora Kornfeld
  • Sonder Holdings Inc: Using Technology to Solve Hospitality’s Frictions By: John Deighton and Leora Kornfeld
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