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  • November 2022
  • Article
  • Interactive Advertising Bureau

The Economic Impact of the Market-Making Internet Advertising, Content, Commerce, and Innovation

By: John A. Deighton and Leora Kornfeld
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    Citation

    Deighton, John A., and Leora Kornfeld. "The Economic Impact of the Market-Making Internet Advertising, Content, Commerce, and Innovation." Interactive Advertising Bureau (November 2022).
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    About The Author

    John A. Deighton

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      The Internet's Effects on Consumption: Useful, Harmful, Playful

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      Sonder Holdings Inc: Using Technology to Solve Hospitality’s Frictions

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      The Routledge Handbook of Digital Consumption, Chapter 41: The Internet’s Effects on Consumption: Useful, Harmful, Playful

      By: John A. Deighton and Leora Kornfeld
    More from the Authors
    • The Internet's Effects on Consumption: Useful, Harmful, Playful By: John A. Deighton and Leora Kornfeld
    • Sonder Holdings Inc: Using Technology to Solve Hospitality’s Frictions By: John Deighton and Leora Kornfeld
    • The Routledge Handbook of Digital Consumption, Chapter 41: The Internet’s Effects on Consumption: Useful, Harmful, Playful By: John A. Deighton and Leora Kornfeld
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