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  • December 2022
  • Case
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Iberdrola: Leading the Energy Revolution

By: Juan Alcácer and Emer Moloney
  • Format:Print
  • | Language:English
  • | Pages:45
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Abstract

At the end of 2019, Ignacio Galán, the Chairman and CEO of the world's third largest utility, Iberdrola, relected on his almost 20 years at the company. He managed a portfolio of three very different businesses, each with their own specific opportunities and challenges. From the outside, the Renewables business appeared to be the flagship business, with engineering projects constantly increasing in scope and size. Less high profile but no less strategically important was the Networks business, which was characterized by its regulated nature and provided a stable financial base for the company. Finally, the Wholesale and Retail business developed customized and innovative solutions for customers. Iberdrola had invested early in renewable technologies to position itself as a leader in driving the electric industry’s role in the fight against climate change. Over time, Iberdrola had honed the skill of constantly monitoring new technologues and strategically deciding when to make its move. Faced with the decision to invest in green technology, heralded as a key technology in the fight for net zero, Galán and his team were weighing up their options.

Keywords

Energy; Energy Generation; Energy Sources; Non-Renewable Energy; Renewable Energy; Engineering; Innovation and Management; Innovation Leadership; Innovation Strategy; Technological Innovation; Leadership; Growth and Development Strategy; Market Timing; Industry Growth; Mission and Purpose; Strategy; Energy Industry; Green Technology Industry; Utilities Industry; Transportation Industry; Auto Industry; Spain; United Kingdom; United States; Brazil; Mexico

Citation

Alcácer, Juan, and Emer Moloney. "Iberdrola: Leading the Energy Revolution." Harvard Business School Case 723-398, December 2022.
  • Educators

About The Author

Juan Alcacer

Strategy
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