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  • December 2022 (Revised August 2023)
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  • HBS Case Collection

Circles.Life at a Crossroads of Growth

By: Juan Alcácer and Adina Wong
  • Format:Print
  • | Language:English
  • | Pages:45
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Abstract

In June 2022, the founders of Singapore mobile operator Circles.Life had a crucial decision to make. Circles.Life developed a new business model in mobile telecommunications—a digital telco—built around its proprietary operating system. After expanding its brand in several countries, the company received interest from traditional telcos to license its operating system to create their own digital telcos. While the B2B opportunity was more economically attractive, Circles.Life’s original B2C business was the key to continued innovation in its operating system. The founders had to decide on the best next steps to capitalize on the company’s existing and budding business verticals.

Keywords

Business Model; Decisions; Technological Innovation; Applications and Software; Business Strategy; Telecommunications Industry; Singapore

Citation

Alcácer, Juan, and Adina Wong. "Circles.Life at a Crossroads of Growth." Harvard Business School Case 723-404, December 2022. (Revised August 2023.)
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About The Author

Juan Alcacer

Strategy
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Related Work

    • December 2022 (Revised August 2023)
    • Faculty Research

    Circles.Life at a Crossroads of Growth

    By: Juan Alcácer and Adina Wong
Related Work
  • Circles.Life at a Crossroads of Growth By: Juan Alcácer and Adina Wong
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