Publications
Publications
  • 1993
  • Chapter
  • Enhancing Knowledge Development in Marketing: Perspectives and Viewpoints

Marketing Practice: Source of Problems and Insights for Advancing Marketing Knowledge

By: S. A. Greyser
  • Format:Print
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Keywords

Marketing; Practice; Knowledge Acquisition; Knowledge Dissemination; Problems and Challenges

Citation

Greyser, S. A. "Marketing Practice: Source of Problems and Insights for Advancing Marketing Knowledge." In Enhancing Knowledge Development in Marketing: Perspectives and Viewpoints, edited by P. R. Varadarajan and A. Menon. Chicago: American Marketing Association, 1993.

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