Publications
Publications
  • December 2022
  • Case
  • HBS Case Collection

Signature Brands: Crafting Family Moments That Matter

By: Jose B. Alvarez and Annelena Lobb
  • Format:Print
  • | Language:English
  • | Pages:24
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Citation

Alvarez, Jose B., and Annelena Lobb. "Signature Brands: Crafting Family Moments That Matter." Harvard Business School Case 523-030, December 2022.

About The Author

Jose B. Alvarez

Marketing
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