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  • January 2023 (Revised November 2024)
  • Case
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ELCA's Series A

By: Anke Becker, Raymond Kluender and William R. Kerr
  • Format:Print
  • | Language:English
  • | Pages:7
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Abstract

Vu Phong and Xavier Silva co-founded ELCA to build proprietary software for their technology-enabled language learning tool. Since winning a prestigious venture contest in 2021, their number of registered users grew rapidly, as did the demand for new features like gamified content and additional language support. Serving their growing customer base and developing new features would require raising significant capital. The founders are evaluating two Series A term sheets. The case provides a broad platform for exploring entrepreneurial finance, venture capital term sheets, SAFE notes, and more.

Keywords

Entrepreneurial Finance; Business Startups; Venture Capital; Growth and Development Strategy

Citation

Becker, Anke, Raymond Kluender, and William R. Kerr. "ELCA's Series A." Harvard Business School Case 823-079, January 2023. (Revised November 2024.)
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About The Authors

Anke Becker

Entrepreneurial Management
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Ray Kluender

Entrepreneurial Management
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William R. Kerr

Entrepreneurial Management
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Related Work

    • February 2024
    • Faculty Research

    ELCA's Series A

    By: Raymond Kluender and Anke Becker
    • January 2023 (Revised November 2024)
    • Faculty Research

    ELCA's Series A

    By: Anke Becker, Raymond Kluender and William R. Kerr
Related Work
  • ELCA's Series A By: Raymond Kluender and Anke Becker
  • ELCA's Series A By: Anke Becker, Raymond Kluender and William R. Kerr
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