Publications
Publications
- 1993
- Enhancing Knowledge Development in Marketing: Perspectives and Viewpoints
Cases, Publication, and Career Development
By: S. A. Greyser
Keywords
Citation
Greyser, S. A. "Cases, Publication, and Career Development." In Enhancing Knowledge Development in Marketing: Perspectives and Viewpoints, edited by P. R. Varadarajan and A. Menon. Chicago: American Marketing Association, 1993.