Publications
Publications
- November 2022
- HBS Case Collection
Goonj: Growing in the Face of a Pandemic
By: V. Kasturi Rangan and Priyank Narayan
Abstract
Founded by the husband and wife team of Anshu and Meenakshi Gupta in 1999, Goonj had quickly emerged as one of the leading disaster relief and rural development organizations in India. Their main mode of development was through providing a clothing kit to the village families in return for development work (Cloth for Work). As Covid-19 struck India in March 2020, the organization pivoted its operational model to considerably broaden its set of activities in the field. In 2022 after nearly 70% of the country had been vaccinated against Covid-19, and with a semblance of normalcy returning, Anshu Gupta had to consider the future of the organization and its strategy, having raised twice the amount of funds ($20 million) as in the previous years.
Keywords
COVID-19 Pandemic; Management; Family Business; Natural Disasters; Social Issues; Entrepreneurship; Operations; Business and Community Relations; Strategy; India
Citation
Rangan, V. Kasturi, and Priyank Narayan. "Goonj: Growing in the Face of a Pandemic." Harvard Business School Case 523-051, November 2022.