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Publications
Publications
  • 1995
  • Chapter
  • Companion Encyclopedia of Marketing

Marketing and Public Policy

By: S. A. Greyser
  • Format:Print
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Keywords

Marketing; Policy; Government and Politics

Citation

Greyser, S. A. "Marketing and Public Policy." In Companion Encyclopedia of Marketing, edited by M. J. Baker. London: Routledge, 1995.

About The Author

Stephen A. Greyser

→More Publications

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More from the Author
  • NFL Germany: A Playbook for Touchdowns in International Markets By: Stephen A. Greyser, Sascha L. Schmidt and Julian Hadwiger
  • Major League Baseball: Changing the Rules of America's Pastime By: Stephen A. Greyser, Mac Levin and Brent Schwarz
  • Major League Baseball: Changing the Rules of America's Pastime By: Stephen A. Greyser, Mac Levin and Brent Schwarz
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