Publications
Publications
- November 2022 (Revised April 2023)
- HBS Case Collection
HTC and Virtual Reality (B)
By: Andy Wu and Matt Higgins
Abstract
In April 2023, Cher Wang, CEO and Chairwoman of HTC, reflected on her time as a leader in the virtual reality industry from her office high above Taoyuan City, Taiwan. It had been a roller coaster ride of new product introductions and unexpected challenges for HTC and its competitors on their road towards the grand vision for virtual reality. Wang needed to decide what was next for HTC. This supplement updates the case "HTC and Virtual Reality" (718-421).
Keywords
VR; Virtual Reality; Strategy; Metaverse; Market Entry and Exit; Competition; Technology Industry; Taiwan; China; United States
Citation
Wu, Andy, and Matt Higgins. "HTC and Virtual Reality (B)." Harvard Business School Supplement 723-403, November 2022. (Revised April 2023.)