Publications
Publications
  • November 2022
  • Case
  • HBS Case Collection

HTC and Virtual Reality (B)

By: Andy Wu and Matt Higgins
  • Format:Print
  • | Language:English
  • | Pages:4
ShareBar

Abstract

In 2022, Cher Wang, CEO and Chairwoman of HTC, was focused on the company's pivot to virtual reality and the metaverse. Growing competition in consumer virtual reality from Meta, Sony, and Chinese headset manufacturers had altered the competitive landscape since 2017. This supplement updates the case "HTC and Virtual Reality" (718-421).

Keywords

VR; Virtual Reality; Strategy; Metaverse; Market Entry and Exit; Competition; Technology Industry; Taiwan; China; United States

Citation

Wu, Andy, and Matt Higgins. "HTC and Virtual Reality (B)." Harvard Business School Case 723-403, November 2022.

About The Author

Andy Wu

Strategy
More Publications

More from the Authors