Publications
Publications
- November 2022
- HBS Case Collection
Para: Pay Transparency and Gig Drivers’ Rights
By: Christopher Stanton and George Gonzalez
Abstract
The case presents the founding vision and early days of a young startup that seeks to empower delivery drivers with tools and transparency. The company's flagship mobile app has been taken up by tens of thousands of delivery drivers across major U.S. cities who use it as a single-point to accept or reject gigs from multiple sources and map their routes. At the same time, the app has sparked the ire of major delivery services, who are concerned Para disintermediates drivers from their platforms. Para's founders look to the future and believe that there is a win-win outcome.
Keywords
Gig Workers; Corporate Entrepreneurship; Entrepreneurship; Business Startups; Applications and Software; Disruptive Innovation; Compensation and Benefits; Technology Industry; San Francisco
Citation
Stanton, Christopher, and George Gonzalez. "Para: Pay Transparency and Gig Drivers’ Rights." Harvard Business School Case 823-072, November 2022.