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  • November 2022
  • Case
  • HBS Case Collection

Para: Pay Transparency and Gig Drivers’ Rights

By: Christopher Stanton and George Gonzalez
  • Format:Print
  • | Language:English
  • | Pages:22
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Abstract

The case presents the founding vision and early days of a young startup that seeks to empower delivery drivers with tools and transparency. The company's flagship mobile app has been taken up by tens of thousands of delivery drivers across major U.S. cities who use it as a single-point to accept or reject gigs from multiple sources and map their routes. At the same time, the app has sparked the ire of major delivery services, who are concerned Para disintermediates drivers from their platforms. Para's founders look to the future and believe that there is a win-win outcome.

Keywords

Gig Workers; Corporate Entrepreneurship; Entrepreneurship; Business Startups; Applications and Software; Disruptive Innovation; Compensation and Benefits; Technology Industry; San Francisco

Citation

Stanton, Christopher, and George Gonzalez. "Para: Pay Transparency and Gig Drivers’ Rights." Harvard Business School Case 823-072, November 2022.
  • Educators

About The Author

Christopher T. Stanton

Entrepreneurial Management
→More Publications

More from the Authors

    • May 2023
    • Faculty Research

    Note on Corporate and Government Reskilling Efforts in Japan

    By: Christopher Stanton and Akiko Kanno
    • April 2023 (Revised September 2023)
    • Faculty Research

    Levels: The Remote, Asynchronous, Deep Work Management System

    By: Joseph B. Fuller and George Gonzalez
    • March 2023 (Revised May 2023)
    • Faculty Research

    Akamai Technologies: Expanding the Talent Pipeline

    By: Christopher Stanton, Lynda M. Applegate, Allison Ciechanover, Emily Grandjean and Sophie Beck
More from the Authors
  • Note on Corporate and Government Reskilling Efforts in Japan By: Christopher Stanton and Akiko Kanno
  • Levels: The Remote, Asynchronous, Deep Work Management System By: Joseph B. Fuller and George Gonzalez
  • Akamai Technologies: Expanding the Talent Pipeline By: Christopher Stanton, Lynda M. Applegate, Allison Ciechanover, Emily Grandjean and Sophie Beck
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