Janus and Marketing: The Past, Present, and Prospective Future of Marketing

S. A. Greyser

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Chapter | Reflections on the Futures of Marketing: Practice and Education | 1997

Janus and Marketing: The Past, Present, and Prospective Future of Marketing

by S. A. Greyser

Keywords: Marketing;

Format: Print

Citation:

Greyser, S. A. "Janus and Marketing: The Past, Present, and Prospective Future of Marketing." In Reflections on the Futures of Marketing: Practice and Education, edited by D. R. Lehmann and K. E. Jocz. Cambridge, MA: Marketing Science Institute, 1997.

About the Author

Stephen A. Greyser

Richard P. Chapman Professor of Business Administration, Emeritus

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Janus and Marketing: The Past, Present, and Prospective Future of Marketing

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