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  • 1997
  • Chapter
  • Reflections on the Futures of Marketing: Practice and Education

Janus and Marketing: The Past, Present, and Prospective Future of Marketing

By: S. A. Greyser
  • Format:Print
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Keywords

Marketing

Citation

Greyser, S. A. "Janus and Marketing: The Past, Present, and Prospective Future of Marketing." In Reflections on the Futures of Marketing: Practice and Education, edited by D. R. Lehmann and K. E. Jocz. Cambridge, MA: Marketing Science Institute, 1997.

About The Author

Stephen A. Greyser

→More Publications

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More from the Author
  • The MLS as a Sports Product—The Prominence of the World’s Game in the U.S. By: Stephen A. Greyser and Kenneth Cortsen
  • Big Boom Beverages: Fight or Flight? (Brief Case) By: Stephen A. Greyser and William Ellet
  • Big Boom Beverages: Fight or Flight? By: Stephen A. Greyser and William Ellet
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