Faculty & Research
Publications
Publications
  • 1997
  • Chapter
  • Reflections on the Futures of Marketing: Practice and Education

Janus and Marketing: The Past, Present, and Prospective Future of Marketing

By: S. A. Greyser
  • Format:Print
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Keywords

Marketing

Citation

Greyser, S. A. "Janus and Marketing: The Past, Present, and Prospective Future of Marketing." In Reflections on the Futures of Marketing: Practice and Education, edited by D. R. Lehmann and K. E. Jocz. Cambridge, MA: Marketing Science Institute, 1997.

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