Publications
Publications
  • November 2022 (Revised June 2023)
  • Exercise

Managing Customer Retention at Teleko

By: Eva Ascarza
  • Format:Print
  • | Language:English
  • | Pages:2
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Abstract

This exercise aims to teach students about 1)Targeting Policies; and 2)Algorithmic decision making, and 3) Retention management.

Citation

Ascarza, Eva. "Managing Customer Retention at Teleko." Harvard Business School Exercise 523-005, November 2022. (Revised June 2023.)

About The Author

Eva Ascarza

Marketing
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