Publications
Publications
  • November 2022 (Revised February 2024)
  • Exercise

Managing Customer Retention at Teleko

By: Eva Ascarza
  • Format:Print
  • | Language:English
  • | Pages:2
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Abstract

This exercise aims to teach students about 1) Targeting Policies; and 2) Algorithmic decision making, and 3) Retention management.

Keywords

Algorithmic Decision Making; Marketing Strategy; Customer Focus and Relationships

Citation

Ascarza, Eva. "Managing Customer Retention at Teleko." Harvard Business School Exercise 523-005, November 2022. (Revised February 2024.)

About The Author

Eva Ascarza

Marketing
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