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  • November–December 2022
  • Article
  • Harvard Business Review

Number One in Formula One: Leadership Lessons from Toto Wolff and Mercedes, the Team behind One of the Greatest Winning Streaks in All of Sports

By: Anita Elberse
  • Format:Print
  • | Pages:9
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Abstract

Toto Wolff, the team principal for Mercedes-AMG Petronas—arguably the most impressive team in F1 racing history—has led his organization to unparalleled success. Mercedes earned the Constructors’ Championship (for best overall team performance) every year from 2014 through 2021, and over that time frame it won nearly 70% of the Grand Prix races it competed in.

To understand what made that possible, Harvard Business School’s Anita Elberse spent time with the team in 2021, conducting interviews and watching what went on behind the scenes before, during, and after races. She found that Wolff shapes the culture at Mercedes to a remarkable degree. Elberse’s takeaway? What you say and do as a leader has a surprisingly powerful effect on the organization you run.

In this article, drawing on her observations of Wolff’s management style and practices, Elberse presents six lessons that can help any leader cultivate a winning team: (1) Set the highest standards for everyone; (2) put people front and center; (3) analyze mistakes continually—even when winning; (4) foster an open, no-blame culture; (5) trust superstars but maintain authority; and (6) relentlessly battle complacency.

Keywords

Formula One; Leadership; Organizational Culture; Management Style; Success

Citation

Elberse, Anita. "Number One in Formula One: Leadership Lessons from Toto Wolff and Mercedes, the Team behind One of the Greatest Winning Streaks in All of Sports." Harvard Business Review (November–December 2022): 70–78.
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About The Author

Anita Elberse

Marketing
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  • Gerard Piqué's Kings League: Disrupting 'The Beautiful Game' By: Anita Elberse and David Moreno Vicente
  • Gareth Southgate and the England National Men's Soccer Team By: Anita Elberse and Johann Farhat
  • NBC and the Olympics By: Anita Elberse
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